Our Story

We want you to know:

"You are worthy. You are wanted."

Our creative partnership began fittingly in a middle school sewing class. We bonded over a shared love of essentialist style and self expression through fashion. Years later, it was only natural that we venture into the world of fashion. Yet we were disheartened to learn about the industry’s general lack of responsibility in providing for the artisans behind the pieces we all wear and love.

If we were going to start a brand, we couldn’t simply make beautiful things. We wanted to support ethical craftsmanship and the makers that put care into every piece. That’s why Velé guarantees the artisans who handcraft every piece in Ubrique, Spain, fair living wages and dignity in their work. To further this vision, we've partnered with Not For Sale, an international non-profit investing in the future of those most vulnerable to exploitation through social business. 10% of every purchase supports their incredible work.  

There was one more layer of fashion we wanted to change. We were tired of the industry constantly throwing messages at women that they weren’t good enough; that if they only purchased this or that, they would suddenly find success or feel beautiful. Velé is built on a foundation of supporting and respecting women, regardless of their shape, size, or color. We make pieces to enhance your life, not change it. That’s why each & every piece we make is stitched with a message of empowerment inside to remind you that no matter what the world is telling you, you are worthy, ‘You are wanted.’

x Tiffany & Lauren

 
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Status Quo

Women are treated as less than worthy by an industry intended to empower. Unethical labour practices result in the exploitation of the economically vulnerable – most often – the exploitation of women.

  • Less than 10% are paid a living wage out of over 50 million garment workers globally. 80% are women. Learn more from  The True Cost.

  • $150 billion industry of forced labour supported by fast fashion prices (ILO).

  • Estimated 40 million victims of forced labour and human trafficking globally – some 71 percent – are women and girls as stated by the UNODC.

 

Velé Values

We want all women to know they are valued as worthy and wanted. We seek to redefine industry practices to empower rather than exploit women through a dual impact model of conscious production and nonprofit partnership.

Here's how:

  • Ethical manufacturing ­– we partner with artisans who treat their craft as art and are paid a living wage that reflects their artistry. Learn more here.

  • People over profit – we are committed to combatting fast fashion by offering the luxury of artisan quality essentials at accessible prices. 

  • 10% of each purchase donated – we partner with Not For Sale to invest in the future of those most vulnerable to human trafficking through the growth of social enterprises.