Velé Muse: Ruby | Fashion Change-maker


Velé Muse: 

Ruby Veridiano | Fashion Change-maker

Meet Ruby: Ruby Veridiano is a fashion change-maker. She is a writer, fashion correspondent and speaker whose work focuses on connecting the dots between women's empowerment and socially-conscious fashion, as well as promoting diversity & inclusion in the fashion industry.

Here at Velé, we are all about bridging that gap and love how Ruby carries the same vision. It is hard to find individuals who are bold and passionate enough to want to make a positive change within such a tough business. Go Ruby!

How has a friend encouraged you lately?

Because I've moved around so much in the last 7 years, my best friend and I have had a (very successful!) long distance relationship. Nowadays, I'm based in Paris, and she's in San Francisco. iMessage is our saving grace, and lately, we've discovered the power of "gifs" to send each other visual messages of encouragement. Not only do gifs give our long-distance communications a fun boost, but the visuals help us both center our gaze to focus on the great! Lately, she's been sending me a lot of gif reminders to help keep my mind/soul faithful and excited for the new year. It's amazing what a "yasssssss" gif can do for your life.

What would you share with a friend who's struggling to know her self worth?

I actually just wrote a short piece about this, which is below! Essentially, I truly believe that self-worth begins when we see and honor all the amazing parts of who we are. As women, we spend so much time criticizing ourselves and focusing on what we are lacking. But we don't spend nearly as much time celebrating the parts that deserve to be acknowledged. We shift our whole existence on this planet just by the vibes we choose to emanate. When we invest our thoughts and feelings into the love and pride we have for ourselves, we show up differently- we treat ourselves with kindness, we understand what we deserve, and we walk with worth. When we show up from a place of centered self-appreciation, others can't help but appreciate us too. ;)

Invisible | Invincible


She once complained about being invisible

Then she realized that the one person

Who needed to truly see her

And acknowledge her

And admire her

Was herself

That’s how she became invincible




"We shift our whole existence on this planet just by the vibes we choose to emanate."


Any favorite quotes when you need a little boost?

"When in doubt, look in, not out." - my own ;)
"Turn your wounds into wisdom." - Oprah Winfrey
" You have to focus on your dreams, even when they go beyond common sense." - Anna Sui



lauren belfor