Velé Muse: Jen Proctor


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Jen Proctor is the Founder & CEO of Cultivated Entertainment, a full-service talent consulting firm connecting world-class talent with care, expertise, and compassion.

With more than a decade in the entertainment business, her team has cultivated an expertise in all types of talent from A-list actors, musicians, influencers, tastemakers, athletes, chefs, lifestyle experts, journalists and more.

What does the message “you are worthy and wanted” mean to you?

It means that no matter where I am or what I’m doing, I am meant to be right in that place and doing it with purpose. There is no person who shares the same life, story and experience as me and because of that, I am worthy and wanted.  

Is there a defining decision you have made, either professionally or personally, that you are most proud of?

I lost my mother at a very young age, quite tragically. That moment defines me every single day. I never allowed her death and her lack of presence in my life to be an excuse for anything. I always look at every situation either good or bad as a lesson and take from it the inspiration to learn and grow!

How has a friend encouraged you lately?

There are so many days I get a bit caught up in the motions of the everyday. At times I forget to take a minute and take it all in. I am so fortunate to have incredible friends who continuously show me their love and support. They remind me how proud they are of me and how far I’ve come. 

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Recently we’ve been talking a lot at Velé about what it truly means to trust your gut. The words “lead with your instinct” reach us through countless podcasts, yet somehow everything seems to change when you look down and your feet are right at the edge of the unknown.

It’s time to take the leap.

In these moments of courage and confusion, it is so necessary to look to those living bold lives led by that quiet, but true inner voice. Jen Proctor is one of these inspiring individuals. In the face of the unknown, she has chosen to trust in herself to take big leaps that honored her talents and passions, over following the status quo of stability.

For us, she exemplifies what it looks like to let your gut lead you wherever your ventures or adventures may take you. We are grateful to call Jen our muse.

When do you Feel most empowered? 

Getting shit done. No really though, there is no greater feeling that reaching that goal I set or closing that deal I’ve been working on. I also love an old fashioned “to-do” list and feel so empowered crossing things off ;)

Any favorite quotes when you need a little boost?

For me its all about music. Music has the power to transport me to a place or a memory, or simply change my mood or train of thought.

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How did you decide to launch Cultivated Entertainment and when did you know it was time to take the leap?

Running a business was always something I dreamed of, even when I didn’t know what that could look like or what it really meant. After being in my career for many years, I honed in on what it was that actually made me excited about what I do and in honoring that, my company was formed.  Every single day I get to work on projects and with clients that inspire me.

What would you share with a friend who is looking to start a venture or new adventure that frightens them?

I believe in always listening to your gut. When I took the leap I had no idea how it would pan out or what exactly it would look like. I quickly learned that there is no manual or exact way to build a business. You have to take it a step at a time and a day at a time. As long as you stay true to who you and what you want, the business and success will follow. It sounds trite but there is no time like the present. If you don’t do it now, then you will continue to always wonder- who wants to live like that?

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